(434) 414-8556

amccoy@virginiasheartland.org

Virginia's Heartland Regional Economic Development Alliance

VHREDA County Map

VHREDA

Virginia’s Heartland Regional Economic Development Alliance (VHREDA) is a 501c3 not-for-profit, public / private partnership that works to advance economic development in Buckingham, Charlotte, Cumberland, Lunenburg, Nottoway, and Prince Edward Counties.

Our Goals: 

  1. Build, cultivate, & promote identity
  2. Develop partnerships & growth activities
  3. Leverage P3 resources & opportunities
  4. Convene & foster relationships

Mission

The mission of VHREDA is to retain, expand, start up, and attract businesses and build regional capacity to advance economic development.

Vision

VHREDA is a strong regional alliance of economic development, business, governmental, and educational partners collaborating to improve prosperity and quality of life.

Investors

Staff

Alex McCoy, Executive Director

Alex began with VHREDA in April of 2025.  Prior to, Alex began working in community and economic development in 2003 in Georgia.  Through Alex’s career, he has represented communities in Georgia, Florida, Maryland, Pennsylvania, and Ohio.  

Currently, Alex is a member of the Virginia Economic Developers Association and the International Economic Development Council (IEDC).  

For his past work, Alex has been recognized as both the inaugural Florida Economic Development Council’s 2012 Young Professional of the Year and named to Development Counsellors International, Inc.’s 2017 national 40 Under 40 Rising Stars in Economic Development.  

Alex graduated from Mercer University in Macon, Georgia, where he received both his B.B.A.s and M.B.A.  Alex is also a graduate of the University of Oklahoma’s Economic Development Institute and completed several industry specific certifications including: the IEDC Certified Economic Developer (CEcD); National Development Council’s Economic Development Finance Professional (EDFP); and U.S. Chamber Foundation’s Institute for Organization Management (IOM).  

Alex enjoys watching college football, playing golf, cooking barbeque on weekends, and spending time with his family and friends. 

Alex McCoy, VHREDA Executive Director

This work is being paid for in part by a grant from the Virginia Tobacco Region Revitalization Commission.

Virginia Tobacco Region Revitalization Commission Seal