Why Virginia's Heartland
Family-Friendly and Affordable Living
Virginia’s Heartland is a place to call home.
Across Southern Virginia and Central Virginia, residents benefit from a lower cost of living in Virginia and a range of housing options. The region also offers convenient access to Richmond, Charlottesville, and Lynchburg — connecting rural living with nearby economic and cultural hubs.
From first homes to lifelong roots, Virginia’s Heartland is a place to build a meaningful life grounded in connection, opportunity, and a strong sense of place.
Live Fully
A Region Designed for Living Well
Raising a Family
Virginia’s Heartland offers a welcoming, family-centered environment where communities are connected and supportive. With access to strong schools, outdoor recreation, and safe, close-knit neighborhoods, it’s easy to see why the region stands out among the best places to live in Virginia for families.
Healthcare
Residents have access to comprehensive Virginia healthcare services through providers including Centra Medical Group, Centra Southside Community Hospital, and UVA Health. Local care includes primary and specialty services such as dialysis, ambulatory, cancer care, psychiatry and behavioral health, brain and spine care, orthopedic care, heart and vascular care, women and children’s health, and surgical services.
Cost of Living Index
Virginia’s Heartland is a cost-effective location for families and businesses. According to the Council for Community and Economic Research (2026), the region’s cost of living index is 2.4% below the national average and 4.7% below the Virginia average, reinforcing its affordability and long-term value.
Virginia History & Heritage
From Civil War landmarks to Civil Rights history, explore sites that tell the story of Virginia’s past and its role in shaping the nation.
Virginia Arts, Culture, and Experiences
From galleries and performances to unique local experiences, engage with the arts and community traditions.
Housing
Across Southern and Central Virginia, the Heartland offers a range of housing options — from single-family homes to apartment communities. With affordable housing in Virginia and median home prices below the state average, the region provides attainable options for individuals and families at every stage of life.
Higher Education
Home to Hampden-Sydney College, Longwood University, and Southside Virginia Community College, Virginia’s Heartland offers strong educational pathways and workforce connections. Together, these universities and colleges in Virginia support a wide range of academic programs, workforce training, and opportunities for lifelong learning. The region is also within reach of major universities in Virginia including University of Virginia, Virginia Commonwealth University, and Liberty University, further expanding access to talent, research, and higher education resources across Central and Southern Virginia.
Explore Virginia's Heartland
From scenic outdoor spaces to rich history and local experiences, the Heartland offers a wide range of things to do in Central Virginia and Southern Virginia. Residents and visitors enjoy outdoor recreation at Virginia rivers and lakes, along with historic sites and cultural attractions that reflect the region’s character — many of which are featured through Virginia’s Crossroads.
Virginia State Parks, Forests, and Wildlife Areas
Discover scenic parks and forests that offer space to explore, unwind, and enjoy the natural beauty of Southern and Central Virginia.
Virginia Lakes, Rivers, and Reservoirs
Lakes, rivers, and reservoirs provide opportunities for fishing, paddling, and water-based adventure.
Virginia Breweries, Wineries, and Local Flavor
Discover a growing craft beverage scene and local gathering spaces that offer a taste of the region’s creativity and hospitality.
Virginia Shopping & Local Markets
Shop hand-knotted rugs, handcrafted goods, and fresh local products when you explore the region’s family-owned businesses and local markets.